He described the new subscription service as a "more equitable and more accessible and more affordable way for students to balance their budgets."Īccording to the CEO, "the days of having to shell out hundreds of dollars for a physical textbook are past us."Ī bold prediction to be sure, and a trail other companies have tried to blaze. "I think what we're trying to reflect is a change in consumer behavior generally where consumers are much more prevalent to pay for access over ownership," Pearson CEO Andy Bird told Yahoo Finance Live on Friday.īird previously served as chair of Disney ( DIS) International and led its consumer digital business through its transformation. ![]() The offering is a four-month minimum subscription, and after that, it's a month-to-month charge. If a student only needs one book, the cost is $9.99 a month.
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